Spanish SEO – Excellent Strategy
Why Spanish SEO is effective SEO strategy?
Answer to the question is very simple:
“Because Spanish is the most used language in Google after English, but there is just 10% of the competition in SEO and content marketing.”.
In practice this means that when getting to Google´s first page in English might take 12 months, and 30.000 words of text, dozens of images and investments on SEO, in Spanish the same effort is 2-3 months and 6.000 words.
With content marketing and SEO in English many times you target entire world, but remember that if you are not getting to Google first page, and many times even the Top5 positions, your content marketing and SEO results from lead generation point of view are zero. And SEO should be just one part of the lead generation process.
Spanish SEO, target markets
People tend to think that content marketing in Spanish, and Spanish SEO are only necessary when you are targeting Latin American market or Spain. Both are true, but what you should not forget is that there are 59 million native Spanish speakers in North America. They are speaking and using Google in Spanish every day, searching for products and services just as everybody else.
Spanish SEO Services
I am happy to help you with anything related to Spanish SEO services. I have helped several companies from Europe to enter into Spanish and Latin American markets. Some 7-9% of the inbound leads are originated from North America with this strategy.
My tools are Spanish SEO from strategy to execution, and content creation. Just as any other SEO project, also Spanish SEO projet starts with a careful keyword study.
I study carefully what exactly are your potential customers searching for in Google, in Spanish, of course. Then I investigate how is your competition ranking in Spanish, and then together with your sales and marketing team we create your content strategy for Spanish speaking world.
Studying and creating your Spanish SEO strategy normally takes 1-2 weeks.
When the SEO strategy is in place, I can help you with executing it by creating content that will rank in Top 10, and also by monitoring and analyzing the results of course.
How long it takes to rank in Top10?
This depends a lot on following details:
- Are your pages already SEO optimized?
- How much competition there are in your industry regarding Google visibility?
- How are you ranked in Google currently in English?
- Do you already have some content in Spanish, and you are ranking maybe in Google positions 20-50?
Depending on the previous details, ranking your page in Top10 with Spanish SEO, will take between one and twelve months.
What I always suggest when starting from zero, is start from easier keywords. Keywords that your competitor did not find yet. And then, step by step, start building your visibility in Spanish speaking countries. This way you get faster results, and it is a lot more satisfying and measurable than going for the big keywords immediately. Well, this depends mostly on your budget – it is completely possible to aim high from scratch, it just takes more effort creating the content.
SEM in Spanish
We do SEM in Spanish also. We mainly use SEM as a strategical tool to find best possible keywords, and test how to build optimized “lead generation pipes”. If your SEM budget is somewhere between 100 and 5.000 USD /month in Spanish speaking world, I can create and execute your SEM strategy, but if you plan running something bigger, I am probably not your best choice, there are bigger agencies for that kind of “bulk advertising”.
Contact for references
Please, do not hesitate to contact me if you want to ask something or if you just want to see some references.
Also, if you want my professional SEO opinion on your particular case, as if it even makes sense to start doing Spanish SEO, just contact me by email, tell me a little bit on your goal and of course, what is the domain name and product you want to position in Spanish.